Manual de investigación de mercados: compilación y ampliación temática (Registro nro. 69081)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00980nam a2200193 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251205154023.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789588409597 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blanca Nubia Zapata Ríos |
| 245 10 - TITLE STATEMENT | |
| Title | Manual de investigación de mercados: compilación y ampliación temática |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Valledupar |
| Name of producer, publisher, distributor, manufacturer | UNIVERSIDAD POPULAR DEL CESAR |
| Date of production, publication, distribution, manufacture, or copyright notice | [sin fecha] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 308 páginas |
| 500 ## - GENERAL NOTE | |
| General note | Naturaleza e importancia de la investigación de mercados-Sistema de información de mercadeo - MIS-El proceso de toma de decisiones y el proceso de investigación de mercados-Definición y planteamiento del problema de investigación-Formulación de un diseño de investigación y fuentes de datos asociados-Muestreo-El proceso de medición y diseño de cuestionarios |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Administración de mercadeo |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Investigaciones |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Investigación de mercados |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Administración de empresas |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 658 Gerencia general |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Ciencias administrativas |
| Source of term | local |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Serial enumeration / chronology | Total checkouts | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca Marún Gossaín Jattin | Biblioteca Marún Gossaín Jattin | 12/05/2025 | 9789588409597 | 15057 | 12/05/2025 | 1 | 12/05/2025 | Libros |