CRUZANDO EL ABISMO (COMO VENDER PRODUCTOS DISRUPTIVOS A CONSUMIDORES GENERALISTAS) (Registro nro. 70296)

Detalles MARC
000 -LEADER
fixed length control field	00699nam a2200169 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20251205154048.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788498753554
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	GEOFFREY A. MOORE
245 10 - TITLE STATEMENT
Title	CRUZANDO EL ABISMO (COMO VENDER PRODUCTOS DISRUPTIVOS A CONSUMIDORES GENERALISTAS)
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	Bogotá
Name of producer, publisher, distributor, manufacturer	EDICIONES PAIDOS
Date of production, publication, distribution, manufacture, or copyright notice	[sin fecha]
300 ## - PHYSICAL DESCRIPTION
Extent	254 páginas
500 ## - GENERAL NOTE
General note	CONTIENE LOS SIGUIENTE TEMAS: LA ILUSION DEL MARKETING DE ALTA TECNOLOGIA, COMPRENDAMOS EL MARKETING DE ALTA TECNOLOGIA, MODELOS DE DESARROLLO DE ALTA TECNOLOGIA
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	ANALISIS DE MERCADO, PERFILACION DEL CONSUMIDOR, TECNOLOGIA
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	CLASIFICACION (MERCADEO)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Mercadeo
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term	Ciencias administrativas
Source of term	local

Existencias
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Serial enumeration / chronology	Total checkouts	Barcode	Date last seen	Copy number	Price effective from	Koha item type
				Biblioteca Marún Gossaín Jattin	Biblioteca Marún Gossaín Jattin		12/05/2025	9788498753554		13254	12/05/2025	1	12/05/2025	Libros