La marca: creación, diseño y gestión (Registro nro. 75314)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00771nam a2200217 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251205154239.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786071706195 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | JOAN COSTA |
| 245 10 - TITLE STATEMENT | |
| Title | La marca: creación, diseño y gestión |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | México |
| Name of producer, publisher, distributor, manufacturer | Editorial Trillas |
| Date of production, publication, distribution, manufacture, or copyright notice | [sin fecha] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 144 páginas |
| 500 ## - GENERAL NOTE | |
| General note | La dinámica de la marca-La psicología de la marca-La identidad e imagen de marca-Las marcas en acción-La creatividad y la gestión de marcas-El manual de gestión de la marca |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadeo de productos de marca |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Posicionamiento de marcas de fábrica |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marcas de empresas |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Aspectos sociales |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Siglo XXI |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Imagen y diseño corporativo |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marcas |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Diseño |
| Source of term | local |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Serial enumeration / chronology | Total checkouts | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca Marún Gossaín Jattin | Biblioteca Marún Gossaín Jattin | 12/05/2025 | 9786071706195 | 00745 | 12/05/2025 | 1 | 12/05/2025 | Libros |