LIDERAZGO DE MARCA (Registro nro. 71209)

Detalles MARC
000 -LEADER
fixed length control field 00724nam a2200181 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251205154109.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8423423875
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name DAVID A, AAKER-ERICH JOACHIMSTHALER
245 10 - TITLE STATEMENT
Title LIDERAZGO DE MARCA
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Bilbao
Name of producer, publisher, distributor, manufacturer EDICIONES DEUSTO
Date of production, publication, distribution, manufacture, or copyright notice [sin fecha]
300 ## - PHYSICAL DESCRIPTION
Extent 355 páginas
500 ## - GENERAL NOTE
General note CONTIENE LOS SIGUIENTES TEMAS: IDENTIDAD DE LA MARCA, ARQUITECTURA DE LA MARCA, CLARIDAD Y SINERGIA Y APLACAMIENTO, CONSTRUIR MARCAS MAS ALLA DE LA POSIBILIDAD, ORGANIZARSE PARA EL LIDERAZGO DE MARCA
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element COLECCION JACQUELINE CESPEDES, MERCADEO DE PRODUCTOS DE MARCA
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ADMINISTRACION, LIDERAZGO EMPRESARIAL
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element POSICIONAMIENTO DE MARCA
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marcas
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Diseño
Source of term local
Existencias
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Serial enumeration / chronology Total checkouts Barcode Date last seen Copy number Price effective from Koha item type
        Biblioteca Marún Gossaín Jattin Biblioteca Marún Gossaín Jattin   12/05/2025 8423423875   13169 12/05/2025 1 12/05/2025 Libros